Confirmed: CTD's 'The Insider' to Be Renamed as 'omg! Insider'
Frazier, Anderson to continue as hosts; Yahoo's Aldridge, Yo to contribute as well
By Tim Baysinger -- Broadcasting & Cable, 10/23/2012 12:27:09 PMwill be renamed omg! Insider beginning in January.
Kevin Frazier and Brooke Anderson will continue as hosts. The new format will also leverage Yahoo talent such as Kristen Aldridge and Michael Yo. Yahoo's omg! entertainment news site will be the exclusive home to video from the TV show.
On air, omg! Insider will offer a mix of informal in-studio conversations with celebrities and discussions of the day's important topics and trends. Online, Yahoo's omg! will provide around-the-clock coverage, including video clips, photos, celebrity interviews, stories and interactive social features.
"We're excited to give our affiliate stations the opportunity to be associated with one of the largest entertainment news sites in the business," said Joe DiSalvo, president of sales for CTD. "We're adding value to The Insider by tapping into an online audience in the millions and taking advantage of Yahoo's omg! brand and its loyal following. Our stations will also get an unparalleled promotional opportunity online. This is the perfect example of what the convergence of broadcast and digital is all about."
"We're thrilled to bring together two of today's most popular entertainment news brands to create an 'always-on' content experience across TV, the Web and beyond," added Marissa Mayer, CEO of Yahoo.
No related content found.
No Top Articles
Digital Rapids provides market-leading software and hardware solutions, technology and expertise for transforming live and on-demand video to reach wider audiences on the latest viewing platforms more efficiently, more effectively and more profitably. Empowering applications from..more