CW Picks Up 'Arrow' for Full Season
Drama premiered as net's most-watched telecast in three years
By Andrea Morabito -- Broadcasting & Cable, 10/22/2012 2:02:13 PM
Arrow premiered on Oct. 3 to 4.1 million total viewers, making it the network's most-watched telecast in three years and the most-watched series debut since The Vampire Diaries in 2009. In its second airing, the drama held 100% of its adults 18-49 rating (1.3) and adults 18-34 (1.1) from the week before.
"Our strategy of rolling out our new fall schedule later in the year really paid off for The CW on several levels, especially with Arrow, which was the network's most watched premiere in three years and is one of the breakout hits of the new season," said CW president Mark Pedowitz.
The series, which stars Stephen Amell as the DC Comics character Green Arrow, is from Bonanza Productions Inc. in association with Berlanti Productions and Warner Bros. Television.
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