WE tv Greenlights 'Obsessed With the Dress'

Net also renews 'Kendra on Top,' 'L.A. Hair'

By Tim Baysinger -- Broadcasting & Cable, 10/22/2012 12:17:14 PM

WE tv on Monday ordered six episodes of a new reality series, Obsessed With the Dress, which will premiere in 2013.

Obsessed With the Dress centers on Michele Storm, a former beauty pageant winner and owner of The Winning Crown boutique in Omaha, Neb., as she tries to please her demanding clientele and staff. The series is produced for WE tv by Pie Town Productions.  Executive producers are Tara Sandler, Jennifer Davidson, Scott Templeton, Russell Heldt and Jennifer Lange.  The executive producer for WE tv is Kate Farrell.

WE tv on Monday also announced renewals for two of its popular series, Kendra on Top and L.A. Hair. The two will also debut their new seasons next year.

"We're truly excited to welcome back Kendra, Kim Kimble and the cast of L.A. Hair to WE tv and to bring our viewers a new show about a topic women love to watch and talk about - the perfect dress!," said Lauren Gellert, senior VP, original production and development, WE tv.  "Like our viewers, the women in all of these shows are bold and unapologetic; they are living the life they've always wanted and blazing a path for themselves. Along the way WE tv viewers will be enthralled and entertained by their stories."