CNN Goes Live With CNN Trends
News discovery dashboard relies on technology from CNN's Zite acquisition
By George Winslow -- Broadcasting & Cable, 10/18/2012 8:17:39 PM
The discovery dashboard, which will be sponsored by Lexus, relies on technology from Zite, which CNN acquired in August 2011.
"A healthy media diet consists of news, analysis and perspectives from more than one source," said KC Estenson, senior VP of CNN Digital. "CNN Trends embraces that concept and expands on it by allowing the social Web to determine which stories are featured. It's the perfect place to discover new content and advance the narrative of a trending headline. "
Utilizing technology from Zite, CNN Trends monitors conversations through the social Web and surfaces the topics of greatest relevancy. Each trend is built around a piece of content from CNN.com but matches each trending topic with up to ten additional sources. And, as the news develops, CNN Trends unearths new content and analysis to complement the story.
The tool is available at CNN.com and its mobile website.
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