Univision Puts More Heart Into Updated Corporate Logo

New slogan is the 'Hispanic heartbeat of America'

By Jon Lafayette -- Broadcasting & Cable, 10/17/2012 8:33:25 AM

Univision is pumping new life into its logo, updating a symbol that has represented the 50-year-old Spanish-language media company since 1989.


The new logo will debut Jan. 1 on air and on other Univision platforms. The corporate slogan-"el latido del corazón hispano de Estados Unidos"-is a first for the company.

"The launch of our new brand logo kicks-off a new era at Univision that speaks to who we are as a company and that we are a direct reflection of the Hispanic community we serve - multidimensional, dynamic, modern and bold," Randy Falco, Univision Communications' president and CEO, said in a statement.

"We've evolved from a single Spanish-language network to a multimedia portfolio, connecting with multiple generations of Hispanic Americans, while continuing to embody the passion, courage, ingenuity and tenacity that are the fundamental values of Hispanic culture," Falco said.

The launch of the updated logo and new brand identity was developed in collaboration with Wolff Olins, a global brand consultancy.

"The new ‘heart' logo joins the quadrants that were previously separated, representing unity, collaboration and the merging of cultures in the U.S., not to mention Univision's integration across its platforms," said Ruth Gaviria, senior VP of corporate marketing at Univision Communications. "It is also three dimensional, representing the magnitude of the Univision brand and the U.S. Latino community, as well as the 360-degree approach we embrace as a company."

Gaviria added that the new logo's "vibrant color palette and use of light in the design reflect the vivacity of the community we represent and the contributions to the U.S. landscape."