5.2 Million Watch Space Jump on TV
Baumgartner's fall sets ratings records for Velocity, Discovery Channel
By Andrea Morabito -- Broadcasting & Cable, 10/16/2012 2:09:11 PM
Velocity's broadcast of Space Jump Live, which covered the Red Bull Stratos mission featuring Baumgartner's record-breaking jump from 125,000 feet above the Earth turned in the one-year-old network's most-watched telecast ever, attracting 991,000 total viewers.
It also set new high ratings marks for the channel, including in households (0.73) and adults 25-54 (0.52). On Discovery, an average of 4.21 million total viewers watched Baumgartner's jump from 1:35-2:22 p.m., making it the channel's highest-rated non-prime program ever
Baumgartner's jump aired live on TV in the U.S. exclusively on Velocity and Discovery Channel. The live stream of the jump on YouTube's Red Bull Channel drew 8 million viewers at its peak.
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