Gray GM Changes: Mossman to WKYT, Gentner to WITN

GM of the Year upped to regional level

By Michael Malone -- Broadcasting & Cable, 10/16/2012 1:16:42 PM

Chris Mossman, president and general manager of WITN Greenville-New Bern-Washington (N.C.), has been named general manager of WKYT Lexington, replacing the retiring Wayne Martin. Mossman also assumes regional VP duties for Gray Television's Kentucky and Tennessee stations.

Mark Gentner, WITN's general sales manager for five years, replaces Mossman atop WITN. He will oversee, among other things, the final stages of building WITN's new studio facility in Greenville.

"I am thrilled to be leading WITN at a time when it is about to move into the premier broadcast facility in eastern North Carolina," said Gentner. "While this will be a model for other modern broadcast operations across the nation, it is important for us to remember that we serve a wide geographical area and this will help us to be highly focused on the needs of our viewers throughout the area."

Their promotions were previously reported in TVSpy.

Mossman was named General Manager of the Year by B&C in 2011 for his station stewardship during Hurricane Irene.

WITN is an NBC affiliate, along with MyNetworkTV and Me-TV channels, in DMA No. 100. WKYT is a CBS affiliate in DMA No. 64.