NATPE Navigator Coming in June

New program designed to better connect buyers and sellers at NATPE events

By Paige Albiniak -- Broadcasting & Cable, 10/16/2012 12:20:36 PM

NATPE next summer will launch a new customer service program, NATPE Navigator, designed to make it easier for buyers and sellers to connect at all NATPE events. The organization plans to roll out the system at NATPE|| Budapest next June.

"Customer service is of paramount importance to NATPE and this first-of-its-kind program is a direct response to the feedback we've received from our attendees," said NATPE|| Content First president and CEO Rod Perth in a statement. "The most meaningful measure of our success as a media conference is in the business deals we help facilitate, and Navigator will be a key tool for a thriving market for all."

Jenean Atwood Baynes has been named director of the program. Atwood Baynes had been executive assistant to the president of NATPE since 2004, and she's worked on various NATPE events, such as the NATPE Pitch Pit at PitchCon. Navigator is being designed to "provide an unparalleled opportunity for NATPE to build relationships with buyers and collect invaluable insight about their needs, and in turn deliver a customized VIP conference experience that assures a measureable return on their investment."

NATPE || Miami will take place from Jan. 28-30, 2013, at Miami Beach's Fontainbleau and Eden Roc Resort, while NATPE || Budapest will run from July 25-27, 2013.