Agency Execs: If It Smells Like a Miss, Why Call It a Hit?

Buyers rankled by networks’ full-season orders for low-rated rookie series

By John Consoli -- Broadcasting & Cable, 10/15/2012 12:01:00 AM

Click here to read the full story.

Talkback

We would love your feedback!

Featured Company

Mixpo

Mixpo is a video advertising technology provider that enables publishers, ad networks, and agencies to easily deliver dynamically tailored, interactive video ads that are customized in real-time for unique audience segments. Our platform also provides automatic multivariate testi..more

Most Recent Resources

Station to Station

Michael Malone
October 12, 2012
Albany's YNN Turns 10
Albany’s Time Warner Cable news channel YNN has turned 10, and marked its...
More

Station to Station

Michael Malone
October 12, 2012
Cano-Rumor Reporter Out at WSOC
Dan Tordjman, the WSOC Charlotte reporter who erroneously tweeted that Yankees...
More

VIEW ALL BLOGS

Schmooze Gallery: October 15, 2012

View photos from recent industry events such as Jersey Shore's final season premiere party and Fox's Animation Domination Pumpkin Patch Takeover...

Schmooze Gallery: Tenth Annual Hispanic Television Summit

View photos from B&C and Multichannel News' Tenth Annual Hispanic Television Summit, held on Oct. 3 at the Marriott Marquis in New York.

Schmooze Gallery: October 8, 2012

View photos from recent industry events such as Cartoon Network's 20th birthday celebration and NBC News' Education Nation event..

VIEW ALL GALLERIES

B&C's Glen Dickson Talks 3D on WDEL

B&C Technology Editor Glen Dickson talks about recent events related to 3D technology on WDEL Delaware.

VIEW ALL PODCASTS

© 2013 NewBay Media, LLC. 28 East 28th Street, 12th floor, New York, NY 10016 T (212) 378-0400 F (212) 378-0470
Use of this website is subject to its Terms of Use | Privacy Policy

Agency Execs: If It Smells Like a Miss, Why Call It a Hit?

Buyers rankled by networks’ full-season orders for low-rated rookie series

By John Consoli -- Broadcasting & Cable, 10/15/2012 12:01:00 AM

Media Buyers Praise, Pan New Series From ABC, CBS

Fox Hopes to Roll Out VOD Dynamic Ad Insertion on Comcast

Analytics Company Uses Social Media to Gauge the New Broadcast Series

Both NBC and Fox Programming Draws Initial Praise From Media Buyers

Editorial: Remember

Featured Company

Mixpo

Most Recent Resources

Station to Station

Station to Station

Schmooze Gallery: October 15, 2012

Schmooze Gallery: Tenth Annual Hispanic Television Summit

Schmooze Gallery: October 8, 2012

B&C's Glen Dickson Talks 3D on WDEL