Big Bird is Most TiVoed Debate Moment
Romney's comment about cutting funding for PBS was the most recorded and rewatched moment on three networks, according to new data from TiVo
By George Winslow -- Broadcasting & Cable, 10/4/2012 4:22:56 PM
TiVo measures "top moments" during the debate based on how often viewers recorded, rewound and rewatched certain moments.
By that measure, the top moment across all networks was Romney's comments about pulling funding for PBS and Big Bird. This ranked as the No. 1 moment on NBC, Fox News and CNN and No. 3 on MSNBC.
Other Romney comments about cutting government spending also ranked high. According to the TiVo data, the top moment on CBS involved Romney's Medicare comment that he wanted to "...keep benefits high for those with low income, but for people with high income, we'll have to lower some of those benefits."
CNN's top moment was the funding cut for PBS.
ABC's second highest moment concerned comments on the deficit, when Romney noted "I'll take programs that are good programs but can be run more efficiently at the state level and send them to the states..."
Likewise, the fourth-highest top moment on NBC came when he noted "Spain spends 42% of the total economy on government. I don't want to go down the path of Spain."
The most TiVoed moments also reflected the demographics of the various network.
In releasing the data, TiVo noted that "Fox News's primetime audience skews heavily Republican, indexing 137 among Republican households overall." That audience might explain why Fox News's fourth highest moment involved Romney's criticism of the Obama administration energy initiatives, TiVo believed.
The company also noted that its top moments are also generally correlated with the swings in the emotional responses that CNN showed across the bottom of the screen during the debate. Those emotional reactions were from a panel of Colorado undecided voters.
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