Morning Show Ratings: 'GMA' Wins First Premiere Week in 20 Years
ABC show tops in both total viewers and key demo week of Sept. 24
By Andrea Morabito -- Broadcasting & Cable, 10/4/2012 2:31:44 PM
GMA drew 4.957 million total viewers and 1.937 million adults 25-54, topping NBC's Today by a margin of 808,000 total viewers and 254,000 demo viewers. CBS This Morning averaged 2.526 million total viewers and 932,000 key adults.
Compared to the corresponding week last year, GMA was up 2% in total viewers and 4% in adults 25-54, Today declined 21% and 28%, respectively, and CTM was up 3% in total viewers while down 4% in the demo.
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