Hispanic TV Summit: Viewers Want More Content on More Devices
Condista's Fiterra says "landscape is changing not just for the Hispanic market, but for all of us"
By Mike Farrell, Multichannel News -- Broadcasting & Cable, 10/3/2012 8:18:47 PM
Networks that cater to the market are doing that in several different ways, including via social media, online content and TV Everywhere-like services and by streaming shows to mobile devices.
"The landscape is changing not just for the Hispanic market, but for all of us," said Jorge Fiterre, a partner in Condista, a Miami-based firm that represents Hispanic networks that reach about 12 million cable and satellite homes. "Our channels are going to have to evolve with the landscape."
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