Exclusive: CBS and Yahoo in Talks to Rename 'The Insider' as 'omg! NOW'
'Entertainment Tonight' spinoff to relaunch in January
By Ben Grossman -- Broadcasting & Cable, 10/3/2012 2:09:45 PM
The changes are expected to take place as of January if the deal closes soon, as expected.
Multiple sources also said that newsmagazine and talk show veteran Brad Bessey is in talks to return to CBS as showrunner of the revamped daily show. Bessey's credits include launching CBS's The Talk as well as a 15-year run at industry standard ET, where he served as co-EP under Linda Bell Blue, as well as a senior consultant on the show he is about to recreate, The Insider. Blue maintains an EP credit on the new show as well. Bell Blue is a B&C Hall of Famer, who is in her 17th season of executive producing Entertainment Tonight and has been EP of The Insider since its launch in 2004.
In its ninth season, The Insider is hosted by Kevin Frazier and Brooke Anderson, who are expected to stay in place in the new format. CTD had been shopping the idea of a co-branded remake of The Insider to other outlets before deciding on a potential deal with Yahoo.
An announcement could happen as soon as this week, but may have been pushed back by the news Tuesday that CTD chief John Nogawski was relieved of his duties by the company.
They can change the name all they want, it doesn't change the fact that it's the same overdone tripe as "Entertainment Tonight", "Access Hollywood", and all the other celebrity/tabloid fluff shows. Kardashian this, Lohan that. Sounds like they want the younger viewers and thought the text lingo was the way to go. I'm honestly surprised that gossip blogs haven't made these shows completely irrelevant in the last few years.
Terrence Richardson - 10/4/2012 9:17:28 AM EDT
I don't get this logic here...why change the name to something like OMG NOW? Maybe there are people who might not know what that acronym means, so just keep the title the way it is for the time being. This is nothing more than a gimmick to try and bring in more viewers and it won't work.
Zeke - 10/3/2012 9:42:30 PM EDT
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