Morning Show Ratings: ‘GMA' Wins Week of Sept. 17
ABC show also tops quarter in total viewers for first time in 17 years
By Andrea Morabito -- Broadcasting & Cable, 9/27/2012 2:35:22 PM
GMA drew 4.969 million total viewers and 1.913 million demo viewers, according to Nielsen. NBC's Today averaged 4.085 million total viewers and 1.676 million adults 25-54 for the same week, while CBS This Morning trailed with 2.527 million total viewers and 946,000 in the demo.
GMA also won the third quarter of 2012 in total viewers, the first time the ABC show won a quarter in 17 years, averaging 4.757 million total viewers to Today's 4.588 million. Today ranked first in younger viewers, however, averaging 1.889 million adults 25-54 for the quarter to GMA's 1.772 million.
CBS This Morning averaged 2.307 million total viewers and 870,000 adults 25-54 for the quarter.
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