EnLive to Enliven Armstrong

Values-based VOD service launching Oct. 1 to almost quarter million subs

By John Eggerton -- Broadcasting & Cable, 9/26/2012 12:13:24 PM

EnLive, a new "values-based" video on demand service, has struck a three-year deal with MSO Armstrong, which serves subs in Pennsylvania, Ohio, West Virginia, Kentucky and Maryland.

EnLive (Entertainment for Life) will be available for $4.99 a month for unlimited viewing of family-friendly programming including foreign and domestic films, documentaries, kids' shows, and health and lifestyle programming.

"On Demand usage continues to grow each month," said Armstrong president Jeff Ross in a statement.  "We're delighted to offer EnLive as an additional wholesome entertainment option to our customers."

EnLive is a service of Christian Library on Demand, which bills the service's mission as "restor[ing] family television time with safe, family-friendly content for audiences of all ages" as well as providing a faith-based library for a general audience.

Armstrong Cable Services is the 18^th largest MSO in the U.S. with almost a quarter million subs, according to the National Cable & Telecommunications Association June ranking of top 25 MSOs.