EnLive to Enliven Armstrong
Values-based VOD service launching Oct. 1 to almost quarter million subs
By John Eggerton -- Broadcasting & Cable, 9/26/2012 12:13:24 PMEnLive, a new "values-based" video on demand service, has struck a three-year deal with MSO Armstrong, which serves subs in Pennsylvania, Ohio, West Virginia, Kentucky and Maryland.
EnLive (Entertainment for Life) will be available for $4.99 a month for unlimited viewing of family-friendly programming including foreign and domestic films, documentaries, kids' shows, and health and lifestyle programming.
"On Demand usage continues to grow each month," said Armstrong president Jeff Ross in a statement. "We're delighted to offer EnLive as an additional wholesome entertainment option to our customers."
EnLive is a service of Christian Library on Demand, which bills the service's mission as "restor[ing] family television time with safe, family-friendly content for audiences of all ages" as well as providing a faith-based library for a general audience.
Armstrong Cable Services is the 18th largest MSO in the U.S. with almost a quarter million subs, according to the National Cable & Telecommunications Association June ranking of top 25 MSOs.
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