NBC Sets Election Plans With Affiliates
Stations get one-minute local news windows coming out of first commercial pod every half hour
By Michael Malone -- Broadcasting & Cable, 9/25/2012 12:18:58 PM
"We have altered our usual cutaway format to get your headlines on the air earlier each half-hour," said NBC in a memo to affiliates, stressing that the affiliates use the air time for their own coverage of "important local and state races."
The stations also get six minutes for their reporting and commercials at 0:24 and 0:54 in each hour. The network said it was a prime opportunity for the stations "to associate your anchors and reporters with Brian Williams and the NBC News political coverage team."
Williams will also appear in the 10:54 ET cutaway to provide a boost to stations' late local news, which NBC said was based on affiliates' requests after the 2010 elections.
NBC's election special will run 7 p.m. ET Nov. 6 until at least 3 a.m.
Joseph, this only happens once every four years and I am glad the broadcast networks are going wall to all with the coverage as they did in 2008, when some of those telecasts didn't finish until 4 AM CT, as this is a very important election and requires as much coverage as possible. I hope they continue this trend for many elections to come and starting at 6 PM CT is even better.
Jed - 9/25/2012 11:57:30 PM EDT
I really thought this would be the year when the broadcast networks would have abandoned wall-to-wall Election-Night coverage in favor of short updates at 7:30, 8, 8:30, 9, and 9:30 P.M. EST; an hour of coverage from 10 to 11 P.M. EST; and interrupting regular late-night programs for the loser's concession speech and the winner's acceptance speech.
NBC (and any other broadcast network providing wall-to-wall Election Night coverage) may want to keep the affiliates on board for a few minutes at 11 P.M. EST before stations cut away for local news, since polls on the West Coast will close at that hour, and it could be the hour when the networks will be able to project a winner (which was the case in 2008).
Joseph - 9/25/2012 4:23:35 PM EDT
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