FearNet Fires Up Dynamic VOD Ads on Comcast
Selling dynamically inserted ads for its free video on demand content in partnership with Canoe Ventures
By Todd Spangler, Multichannel News -- Broadcasting & Cable, 9/24/2012 10:02:09 AM
Advertisers will be able to reach more than 20 million FearNet free VOD U.S. households, comprising the Canoe VOD dynamic ad-insertion footprint across Comcast and TWC. FearNet launched dynamic ad insertion on VOD with Comcast's Xfinity On Demand last month and is conducting rollout tests with Time Warner Cable.
FearNet would not disclose how many VOD ad impressions served it has served to date, "for it's just too early in the process," a spokeswoman said.
Since launching its VOD service, FearNet has delivered more than 650 million on-demand views. FearNet, based in Santa Monica, Calif., is a joint venture of Comcast, Sony Pictures Television and Lionsgate Entertainment.
Click here to read the full story at Multichannel News.
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