FearNet Fires Up Dynamic VOD Ads on Comcast

Selling dynamically inserted ads for its free video on demand content in partnership with Canoe Ventures

By Todd Spangler, Multichannel News -- Broadcasting & Cable, 9/24/2012 10:02:09 AM

Horror network FearNet is now selling dynamically inserted ads for its free video-on-demand content on Comcast systems -- and is currently testing the capability with Time Warner Cable -- in partnership with Canoe Ventures.

Advertisers will be able to reach more than 20 million FearNet free VOD U.S. households, comprising the Canoe VOD dynamic ad-insertion footprint across Comcast and TWC. FearNet launched dynamic ad insertion on VOD with Comcast's Xfinity On Demand last month and is conducting rollout tests with Time Warner Cable.

FearNet would not disclose how many VOD ad impressions served it has served to date, "for it's just too early in the process," a spokeswoman said.

Since launching its VOD service, FearNet has delivered more than 650 million on-demand views. FearNet, based in Santa Monica, Calif., is a joint venture of Comcast, Sony Pictures Television and Lionsgate Entertainment.

Click here to read the full story at Multichannel News.