Big Three Kids Cable Networks Monopolizing Ad Dollars
More digital growth on the way; broadcast network blocks still take backseat
By John Consoli -- Broadcasting & Cable, 9/24/2012 12:01:00 AM
Marketers trying to reach kids and their parents continue to send the bulk of their ad spending to the Big Three kids cable networks—Cartoon Network, Disney and Nickelodeon— although some of the money previous allocated to television is moving to those networks’ digital platforms.Click here to read the full story.
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