B&C BEYOND: SEPTEMBER 24, 2012

-- Broadcasting & Cable, 9/24/2012 12:01:00 AM

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The Screengrab

In advance of ABC's new mysterious drama series 666 Park Avenue, premiering Sunday, Sept. 30 at 10 p.m., the network is allowing viewers to get a glimpse into the lavish lifestyle only The Drake apartment building can offer. Those who visit welcometothedrake.com will be met with a guest book, where they can "sign in" to win prizes (or follow @666ParkAve_ABC and tweet the hashtag #666ParkAve for a chance), such as a limitededition iPad or a luxury trip to New York City. After reading a special message from the apartment's owner, Gavin Doran, webgoers can enter the elevator and choose various floors where they will be shown clips from the new series- and even be treated to a sneak peek around Doran's penthouse suite. Those who want a more personalized experience can sign in with their Facebook account and post about where they've been inside the apartment.

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