Next TV Summit: Westlake -- Microsoft Chose to Join Pay-TV Ops, Not Fight Them
Concluded it would be tough to succeed against entrenched players
By Todd Spangler, Multichannel News -- Broadcasting & Cable, 9/20/2012 6:09:03 PM
"We looked at it... There was a little bit of, if you can't truly improve on something that is already offered you go through the analysis of, ‘Do you do it?'" Westlake said at the Multichannel News/B&C Next TV Summit here Thursday. The U.S. has 100 million pay-TV households, and it's a huge challenge to convert "tens of millions of people and persuade them to move from one subscription service to another."
"We look at a lot of things," Westlake added, reasoning that it's better to explore all available options "instead of having to look back and say, we should have done something."
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