Political Ad Buys Flood Fox in Cleveland
Obama campaign puts big bucks into WJW
By John Eggerton -- Broadcasting & Cable, 9/18/2012 2:12:09 PM
Last week, Wells Fargo Securities ranked Cleveland the top market through Sept. 2 at $31,233,120.
That total continued to climb this week. For example, WJW, the Fox affiliate in Cleveland -- Wells Fargo identified Fox affiliates as having the best "exposure to those spots based on station revenue" -- had uploaded six political file ad buy postings in the span of an hour midday Tuesday after a flurry of activity Monday.
For just the Obama campaign ad buys on that one station in a single market -- files uploaded Monday for ad buys over the next two weeks -- grossed close to $450,000. Add in some House and Senate race spots whose paperwork was uploaded to the FCC site by the station Tuesday, and the total pushed well past a half million dollars, even without the five-figure ad buys from PACs, unions and others.
Fox was not the only beneficiary, ABC affiliate WEWS, for example, had six-figures-worth of political spots from the Obama campaign scheduled for the next two weeks as well.
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