Matrix Launches New CRM and Sales System

Existing users, which include 285 stations, have been upgraded to the new release

By George Winslow -- Broadcasting & Cable, 9/17/2012 7:45:18 PM

Matrix Solutions has announced that it has launched the newest version of its CRM and sales management software system and that the company's entire customer base, which entails a total of 285 stations and over 3700 users, has been automatically upgraded to the new release.

"Our product and development teams have not stopped since we introduced our new web-based CRM and Sales Management System last year," said DJ Cavanaugh, CEO and partner of Matrix Solutions, in a statement. He also noted that they had "established an advisory group of industry leaders that have helped identify sales challenges as well as innovative ideas" to improve the system and adapt it to the rapidly changing marketplace.

New features in the web-based and hosted product include a budget module that can be used across the entire organization for annual revenue planning purposes. That means budget plans can be built "bottom-up" from account to an entire individual outlet or division and then on up to the corporate level.

Other features that have been added since the product was launched in November of 2011 include: a "Quick Deals" feature to speed up a user's ability to enter and update deals; calendar subscriptions within Outlook and Gmail; LinkedIn integration; and Matrix Mobile, which allows users to access the system from any mobile device.

Clients include Media General, Belo Television, Townsquare Media, Journal Broadcasting and Raycom Media.