Novelas Remain Best Bet to Reach Hispanic Viewers
Among growing opportunities, buyers want more Spanish-language content online
By John Consoli -- Broadcasting & Cable, 9/17/2012 12:01:00 AM
The fact that media consumption by Hispanic TV audiences continues to be very different from English-language viewers presents its challenges. But an equally glaring fact is that marketers that have not yet jumped deeply into Spanish-language advertising are missing considerable sales revenue potential from the estimated $1 trillion in annual spending by Hispanic viewers.Click here to read the full story.
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