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Morning Show Ratings: 'GMA' Tops Demo for Second Straight Week

ABC show also leads 'Today' in total viewers for week of Sept. 3

By Andrea Morabito -- Broadcasting & Cable, 9/13/2012 12:17:49 PM

ABC's Good Morning America topped the ratings in both total viewers and the key adults 25-54 demo for the week of Sept. 3, according to Nielsen.

GMA averaged 1.925 million key adults to Today's 1.42 million, winning the demo for the second straight week and notching its first consecutive demo victory over NBC's Today in 17 years.

In total viewers, GMA drew 5.199 million to Today's 4.404 million (CBS This Morning trailed with 2.193 million). GMA has won in total viewers for the last four weeks, since Today returned from the Olympics.
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