President Nominates NBCU International Chief Jeff Shell to Head BBG
Former Comcast and Fox programmer will help oversee VOA, RFE/RL
By John Eggerton -- Broadcasting & Cable, 9/12/2012 11:22:52 PM
Jeff Shell, president of NBCUniversal International, has been nominated by President Barack Obama to be chairman of the Broadcasting Board of Governors.
The BBG is an independent entity overseeing all U.S. government backed non-military, international broadcasting comprising broadcasts in 59 languages via Voice of America (VOA), the Office of Cuba Broadcasting (OCB), Radio Free Europe/Radio Liberty (RFE/RL), Radio Free Asia (RFA), and the Middle East Broadcasting Networks.
Shell has been head of NBCU International since 2011, having previously been president of Comcast Programming Group from 2005 to 2011, when Comcast combined with NBCU in a joint venture.
Shell has an extensive U.S. broadcasting background, including stints at Gemstar TV Guide International and Fox Cable Networks Group, where he headed entertainment and sports programming.
I see nothing here where Mr. Shell is qualified for the position. The world of commercial, for-profit, domestic television is vastly different from the international diplomacy / imagebuilding responsibilities critical for US International Broadcasting.
I'd be more impressed if part of Mr. Shell's background included work at a public broadcasting entity.
Richard Cuff - 9/13/2012 6:16:10 PM EDT
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