Cleveland Tops Local TV Political Ad Spending
Total local, national and network TV spot through Sept. 2 pushes $1 billion
By John Eggerton -- Broadcasting & Cable, 9/12/2012 9:18:29 PM
Number two is Washington, D.C. at $35,504,710, followed by Tampa-St. Petersburg-Sarasota, Fla., at $31,233,120.
Rounding out the top five are Las Vegas at $30,665,420, and Orlando-Daytona Beach, Melbourne, Fla., at $24,854,410.
According to Wells Fargo, total local TV political ad spending year to date through Sept. 2 is $852.6 million. Add in network and national spot, and the total is just south of $1 billion at $998.4 million.
Presidential spending is the greatest percentage of that total, at 45.4% of year-to-date political ad spending. Congressional was at 33.8%.
Fox gets the nod as the outlet with the greatest exposure to all those political ad dollars at 10.2% based on its total market share (station revenue as a percentage of total market revenue). CBS is second at 8.4%.
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