Fox Sports Partners With University of Oklahoma

"Sooner Sports TV" will be available on Fox Sports Networks in roughly 9 million homes

By Tim Baysinger -- Broadcasting & Cable, 9/12/2012 11:02:20 AM

Fox Sports has agreed to a long-term multimedia programming partnership with the University of Oklahoma.

Fox Sports will distribute "Sooner Sports TV Powered by Fox Sports" -- a multiplatform network featuring over 1,000 hours of programming dedicated to the University's athletic teams -- to roughly 9 million homes in Oklahoma, Texas, Arkansas and Louisiana. Certain programming will be made available nationally through Fox College Sports.

"Sooner Sports TV" will include original programming and studio shows, including coaches' shows, weekly magazine shows and press conferences. The partnership will also feature "all-access" online content that will not be televised, such as live-streaming and archived games. It launched on Sept. 1, prior to Oklahoma's football game against UTEP.

"The programming agreement between the University of Oklahoma and Fox Sports marks the beginning of a terrific opportunity to engage our entire university community in athletic, academic, and cultural events all across our campus," said OU president David L. Boren.  "By providing unprecedented access to many areas of our university, millions of people across our state and nation will be able to see all of the truly great developments happening at OU."

"We're excited about our new partnership with one of the preeminent collegiate athletics programs in the country," added Jon Heidtke, Fox Sports Southwest senior VP and GM.

Oklahoma's multimedia rights holder, Learfield Sports, is included in the partnership, serving in a marketing and development role.