Martha Stewart Network Launching on Hulu

Short-form programming also to be available on AOL, YouTube

By Andrea Morabito -- Broadcasting & Cable, 9/10/2012 12:36:23 PM

Martha Stewart Living Omnimedia is launching full episodes of its programming on Hulu and Hulu Plus starting Monday, making its how-to videos with Martha Stewart, Emeril Lagasse and Lucinda Scala Quinn available to an online audience.

From Martha's Kitchen, Emeril's Table and DIY Crafts will be the first programs to launch on The Martha Stewart Network on Hulu, with more content to be added throughout the year.

Other MSLO short-form archived video content will be distributed on The AOL On Network, which includes the AOL On video hub, the company's owned and operated properties and publishing partners. MSLO has also partnered with Fullscreen to manage its video content on YouTube and work to build a Martha Stewart Network on the platform.

More short-form video content, like the new daily series Everyday Food with Sarah Carey will be accessible on a new video hub on marthastewart.com, with MSLO looking to continue to expand its library of original how-to video clips.