IBC: Irdeto Strengthens Global Piracy Management Portfolio

Expands Irdeto Intelligence into global markets

By George Winslow -- Broadcasting & Cable, 9/7/2012 10:30:40 AM

Complete Coverage: IBC2012

Content management and security solutions provider Irdeto is beefing up its piracy management portfolio of products with expansion of its Irdeto Intelligence into global markets.

The service, which had already been widely used by U.S. Hollywood studios, is designed to help pay TV operators and broadcasters combat piracy while gaining new insights about the use of their content that can help them boost revenues.

In announcing the global expansion of the service, the company noted that the volume of illegitimate media content circulated through the different piracy channels is growing fast. Using proprietary Irdeto Intelligence technology, Irdeto processed 5.4 billion detections of pirated content in 2009, a number that jumped to 9.6 billion in 2011.

That number is likely to climb even higher this year -- as of IBC2012, Irdeto has already processed nearly 9 billion detections -- to around 14 billion-15 billion detections by the end of 2012.

Drawing data from all major online piracy channels (peer-to-peer, web video, live streaming sites, cyberlockers, search engines and advertising networks), the global launch of Irdeto Intelligence builds on the company's 2011 acquisition of US-based BayTSP.

Irdeto CEO Graham Kill noted in a statement that : "Irdeto Intelligence is already in place with the majority of major Hollywood Studios and premiere US-based broadcasters. We believe these piracy management services are highly germane to our pay TV customers, broadcasters and other rights holders in Europe and Asia Pacific, and now is the right time to roll those services out to the global community."

As part of the global launch, the company also announced that Irdeto Intelligence has added Online Ad Network Monitoring, which offers rights holders and brand advertisers enforcement against unauthorized pairing of pirated content and online ads and the company is making its Live Event Monitoring service available internationally.

Also at the start of IBC, Irdeto announced a number of new clients for its Irdeto Cloaked CA. In the 12 months since launch, the service has signed up 18 pay TV customers.

These include seven more customers that were announced at the market: BBTV (Azerbaijan), HP Produkcija (Croatia), ICHD (U.A.E.), Kazteleradio (Kazakhstan), My-HD Media (U.A.E.), Austrian Broadcasting Services-ORS (Austria) and Towercom (Slovakia).