MPA, Taobao.com Reach Takedown Accord
Studios reach content protection understanding with Chinese content-sharing site
John Eggerton -- Broadcasting & Cable, 9/7/2012 9:49:20 AM
The Motion Picture Association, which represents MPAA studios internationally, said Friday it had reached a "common understanding" with Taobao.com -- one of the 20 most visited Web sites in the world, according to MPA -- about "the identification and removal of copies of MPA member company content from Taobao.com's consumer-targeted e-commerce platform that the members have identified as counterfeit or otherwise infringing."
Those member companies include Paramount; Sony Pictures Entertainment Inc.; Twentieth Century Fox Film Corporation; Universal City Studios LLC; Walt Disney Studios Motion Pictures; and Warner Bros. Entertainment.
The memorandum includes a take-down system for removing pirated or otherwise infringing content, according to MPA Asia Pacific Managing Director Mike Ellis.
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