IBC: Pace Ties Into ThinkAnalytics Recommendations Engine

Vendors team up to enable personalized content suggestions for pay TV operators

By Todd Spangler, Multichannel News -- Broadcasting & Cable, 9/5/2012 11:21:00 AM

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U.K.-based set-top and software supplier Pace has integrated ThinkAnalytics' video-recommendations engine into the Pace Cobalt Media Head End software, designed to let pay TV operators deliver personalized content discovery from the "cloud."

The vendors said their joint solution can provide real-time content discovery and personalized multiplatform recommendations, based on individual user preferences. The Cobalt Media Head End, part of Pace's Elements software suite, attaches metadata to content to support search and discovery applications.

"With intelligent search and content recommendations operators can help simplify content discovery, and present new programming options that personalize the overall TV experience," Chris Briggs, senior VP of products and solutions at Pace, said in a statement. "ThinkAnalytics' recommendations platform scales to fit the needs of our mutual customer base with years of proven personalized content recommendations deployment."

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