IBC: Adobe Unveils Adobe Anywhere

Offers new collaborative video workflow platform that allows users from multiple locations to work on centralized assets and media

By George Winslow -- Broadcasting & Cable, 9/5/2012 12:12:21 PM

Complete Coverage: IBC 2012

In an important example of how companies are looking to develop solutions that can help producers and broadcasters streamline productions and work from multiple locations, Adobe is launching at IBC a new collaborative workflow platform called Adobe Anywhere.

The system enables clients using Adobe professional video tools to work together using centralized media and assets across virtually any network to more efficiently shoot, log, edit, share and finish video productions.

Adobe Anywhere is also designed to work on existing hardware and network infrastructures, reducing the need for additional capital expenditures, Adobe executives stressed during an advance briefing on the product, which can be easily integrated into existing media asset management and other workflow systems.

The system would be ideal for any type of production that takes place in multiple locations as well as news workflows, where reporters, editors and producers are located around the world, the company believes. 

In a statement accompanying the release of Adobe Anywhere, Michael Koetter, vice president of news technology planning and development at CNN noted that they were "utilizing Adobe Premiere Pro for editing hundreds of hours of footage daily" and were looking forward to adopting "the company's new collaborative, workflow platform, Adobe Anywhere, which will help strengthen team collaboration and enable our crews work virtually anywhere."

Adobe Anywhere will be demoed at IBC and is scheduled to become available in 2013.

Also at the market, Adobe will be highlighting the expansion of its ecosystem of broadcast solution partners, which has grown to 200-plus companies. New partners that are working closely with Adobe to create integrated workflows with their solutions and Creative Suite Production Premium include: arvato Systems, Axle Video, Cantemo, Chyron, Dalet, deltatre, Filmpartners, FlavourSys, EVS, Miranda a Belden brand, Nexidia, Pond5, Primestream, PROMISE Technology, Studio Network Solutions (SNS), Sienna, Softron, Square Box Systems and Vizrt.