Katz 360 Names New President

Will oversee digital ad efforts for rep firm

By John Eggerton -- Broadcasting & Cable, 9/5/2012 11:59:30 AM

Mort Greenberg has been named president of Katz 360, the digital sales division of mega-rep Katz Media Group.

Greenberg comes from Nokia, where he had been global head of ad sales for its location and commerce division and brings more than 15 years of experience in various ad platforms.

As head of Katz 360, Greenburg will oversee the "monetization" of the 89 million monthly uniques of affiliated content providers and to build its location-targeted ad business.

Katz 360 consists of four digital platforms, digital audio, mobile, database segmentation, and display.