Katz 360 Names New President
Will oversee digital ad efforts for rep firm
By John Eggerton -- Broadcasting & Cable, 9/5/2012 11:59:30 AM
Greenberg comes from Nokia, where he had been global head of ad sales for its location and commerce division and brings more than 15 years of experience in various ad platforms.
As head of Katz 360, Greenburg will oversee the "monetization" of the 89 million monthly uniques of affiliated content providers and to build its location-targeted ad business.
Katz 360 consists of four digital platforms, digital audio, mobile, database segmentation, and display.
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