CNN Names Lewchuk SVP, Creative Services

CTV vet will oversee advertising and promotion for CNN Worldwide

By John Eggerton -- Broadcasting & Cable, 9/5/2012 11:40:26 AM

Rick Lewchuk, senior VP of CTV Creative Agency, Toronto, has joined CNN in the newly created post of senior VP, creative services, overseeing CNN TV, radio and digital ad campaigns worldwide.

In that role, he will oversee on- and off-air brand marketing for CNN Worldwide business, including branding, on-air promotion, and advertising. He reports to Janet Rollé, executive VP and CMO of CNN Worldwide.

His resume includes launching Canadian versions of E! and MTV.

"Rick is a strategic thinker with an excellent track record for growing successful brands across multiple platforms," said Rollé in a statement. "Among his many accomplishments, he was instrumental in the revitalization of Canada's top media brand CTV, and oversaw its internal agency which is globally recognized for its marketing industry leadership. His broad skills and strength in taking brands to the next level make him a tremendous asset at CNN," she said.