IBC: Magic Ruby to Demo New Social TV Platform

Brings together infrastructure, content and advertising platforms for second screen efforts

By George Winslow -- Broadcasting & Cable, 9/3/2012 6:31:48 PM

Complete Coverage: IBC 2012

Magic Ruby, the new social TV platform that launched in August, will demonstrate its technology at the Technicolor booth during IBC between Sept. 7 and 11.

Magic Ruby is a business unit of Second Screen Solutions. Technicolor, which is the largest investor in Second Screen Solutions, is also providing Magic Ruby with its MediaEcho technology, a second screen media platform developed by Technicolor.

Thomas L. Engdahl, CEO of Magic Ruby noted in an interview that the company was created to capitalize on the fact that "the whole second screen area and the idea of watching TV on smart devices has exploded."

"We are providing them with one application that will do everything, Engdahl notes, by providing the "missing link" between "content, advertising, and television audiences" to create new revenue streams.

This app give consumers a wealth of informational and interactive content, social media features, e-commerce opportunities, and program control over broadcast, VOD and Blu-ray media.

The company also offers white label app development tools and infrastructure to current Technicolor clients.