Google Shutters TV Ads Unit
Internet giant to phase out television ad-buying service in the next few months
By Todd Spangler, Multichannel News -- Broadcasting & Cable, 8/30/2012 6:27:09 PM
The Google TV Ads service launched in 2008, with initial partner Dish Network. Google later signed DirecTV, Cox Communications, Suddenlink Communications, Verizon Communications' FiOS TV and Viamedia with a reach across 42 million households in the U.S.
The service also sold some inventory on behalf of national cable networks, although NBCUniversal dropped out in late 2010.
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