Adobe Punches Up 'TV Everywhere' System After Olympics Workout

Vendor touts enablement of 88 million authenticated streams for NBCU London Games

By Todd Spangler, Multichannel News -- Broadcasting & Cable, 8/30/2012 11:29:51 AM

Adobe Systems is introducing a second wave of major new features for its TV Everywhere platform -- including tools to make signing in easier for consumers -- after testing out elements of the 2.0 version with NBCUniversal during record-setting online-video viewing of the 2012 London Olympic Games.

Adobe Pass 2.0's enhancements include: auto-authentication using cable modems; an option to present a temporary free preview to subscribers who don't know or have forgotten their passwords; improved scalability; and a forthcoming server-side application programming interface, said senior product manager Todd Greenbaum.

The company, whose Flash multimedia player is widely used for online video, first introduced Adobe Pass in March 2011. The system now is integrated with 150 cable, satellite and telco TV operators, which serve 98% of U.S. households.

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