Clients of Independent Agencies Boost Programmatic Buying
FreeWheel study finds impression up 24% among smaller marketers
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By Jack Reid published
Disney CEO tells MoffettNathanson conference attendees he plans to cut linear TV budgets and Disney Plus marketing, invest in AI-based tech
By Jon Lafayette published
The Trade Desk, Google Display & Video 360 and Magnite join Microsoft handling programmatic sales
By Jon Lafayette published
Special presented by Tito’s Handmade Vodka
By Jon Lafayette published
Apple TV Plus, Netflix each have 5 shows in Top 20
By Daniel Frankel published
According to Nielsen's new monthly 'Media Distributor Gauge,' Disney controlled an industry-leading 11.5% of U.S. TV viewing in April
By Jack Reid published
Disney CEO tells MoffettNathanson conference attendees he plans to cut linear TV budgets and Disney Plus marketing, invest in AI-based tech
By Daniel Frankel published
According to Nielsen's new monthly 'Media Distributor Gauge,' Disney controlled an industry-leading 11.5% of U.S. TV viewing in April
By Daniel Frankel published
Netflix has maintained an industry-low churn rate of 2%, while the rest of the video business is at 5.5%
By Daniel Frankel published
Relative to traditional pay TV services, half as many surveyed consumers say vMVPDs are the source they watch most often
By Scott Lehane published
The new over-the-air technology standard is still coming … we think
By Jon Lafayette published
Graham Media’s KSAT transmitting using ATSC 3.0 format
By Daniel Frankel published
Comcast and Charter continue to drive the virtualized tech provider’s business, supplying nearly half its quarterly revenue
By Kathy Grillo, Shane Larson published
Telco, labor union make joint call for Congress to fund Affordable Connectivity Program