A Random Sampling of Cable Networks' Median Age Audiences
By John Consoli -- Broadcasting & Cable, 8/28/2012 1:10:25 PM
Everyone also knows that cable audiences are, for the most part, younger. But how much younger? A check of Nielsen data from June 2011 to June 2012 lists the cable network median age averages for all the programming each network has televised, not just first-run, but for total hours.
MTV has a median age of 23.4. ABC Family, has a median age of 27.4; E!, 34.4; FX, 38; TBS, 38.6; Bravo, 41.6; TLC, 42.7; Discovery, 43; Food Network, 46.3; WE tv, 46.4; A&E, 46.5; Syfy, 46.8; TNT, 49.2; History, 49.4; AMC, 49.5; Lifetime, 49.5; and USA, 52.1.
Of course, within those networks, there are some shows that skew younger or older than the median age. For the most part, only the scripted dramas on networks like USA and TNT have median ages in the range of the broadcast networks, but those series on cable are among the most watched.
Here is a look at a random selection of the higher-rated, most popular or most watched shows and their median age audiences, rounded off.
MTV: Jersey Shore, 23; 16 and Pregnant, 24; Teen Mom, 25.
ABC Family: Pretty Little Liars, 20; The Secret Life of the American Teenager, 22; Switched at Birth, 24; Melissa & Joey, 29.
E!: Kendra, 33; Keeping Up With the Kardashians, 34.
FX: It's Always Sunny in Philadelphia, 30; Archer, 31; American Horror Story, 32; Louie, 35; Wilfred, 35; Sons of Anarchy, 39; Justified, 46.
TBS: House of Payne, 38; For Better or Worse, 39; Men at Work, 39; Meet the Browns, 40
Bravo: Real Housewives of Atlanta, 38; Real Housewives of Beverly Hills, 41; Real Housewives of New Jersey, 42; Top Chef, 42; Bethenny Ever After, 43; Real Housewives of Orange County, 44; Real Housewives of New York, 45.
TLC: Cake Boss, 32; Toddlers & Tiaras, 34; 19 Kids and Counting, 39; Say Yes to the Dress, 44.
Discovery: Sons of Guns, 37; Dirty Jobs, 41; Deadliest Catch, 46.
Food Network: Cupcake Wars, 39; Chopped, 45; Diners, Drive-Ins and Dives, 49.
WE tv: Braxton Family Values, 37; Bridezillas, 38.
A&E: Monster In-Laws, 44; Gene Simmons Family Jewels, 45; Storage Wars, 45.
Syfy: Ghost Hunters, 43; Lost Girl, 47; Alphas, 49; Warehouse 13, 49.
TNT: Falling Skies, 48; Franklin & Bash, 52; Dallas, 57; Rizzoli & Isles, 58; The Closer, 59.
History: Swamp People, 46; Pawn Stars, 49; American Pickers, 52.
AMC: The Walking Dead, 36; Breaking Bad, 45; The Killing, 53; Mad Men, 54.
Lifetime: Dance Moms, 31; The Client List, 47; Army Wives, 51.
USA: Suits, 50; Burn Notice, 52; White Collar, 52; Covert Affairs, 53; Royal Pains, 53; In Plain Sight, 55; Fairly Legal, 56.
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