Morning Show Ratings: 'GMA' Back on Top Post-Olympics

ABC show beats ‘Today' in total viewers for week of June 13

By Andrea Morabito -- Broadcasting & Cable, 8/21/2012 11:23:10 AM

After Today's two-week streak atop the morning show ratings chart, Good Morning America asserted its dominance again the week of June 13, the first week after the Olympics.

GMA won the week in total viewers by a margin of 162,000 viewers, according to Nielsen fast affiliate data. Today's post Olympics bump lasted one day, beating GMA by 338,000 total viewers on Monday. GMA won the remaining four days of the week despite its co-anchor Robin Roberts being out on vacation.

The key adults 25-54 demo remains too close to call in prelims; national ratings will be released on Thursday.

Today pulled out all the stops last week to try to maintain its ratings momentum post-Olympics, scheduling outdoor concerts every day and brining in Olympic athletes as contributors.