Univision Names Turner as Head of Ad Sales
NBC vet to replace Lawenda
By Jon Lafayette -- Broadcasting & Cable, 8/16/2012 1:11:05 PM
Turner will succeed David Lawenda, who told management two weeks ago he planned to leave the company.
Turner was most recently the senior VP of media sales and sponsorship at the National Football League. Before that, he was president of sales and marketing for NBC.
"Keith has a sterling reputation in the media industry for being an effective and creative sales and marketing executive, and having spent many years working closely with him at NBC, I can personally attest to his unique talent," Falco said in a statement. "He will be making a move from one incredibly strong consumer brand -- the NFL - to an even stronger one -- Univision, and we are excited for him to bring his skills and relationships to our organization."
"I am honored to join such a terrific team at Univision and have always respected the company's valuable brand and tremendous influence among its ever-growing audience," Turner said. "As the media landscape continues its rapid transformation, and the U.S. Hispanic community makes its indelible mark on our country and our culture, Univision's assets across traditional and digital platforms provide unparalleled means for advertisers to interact with this desirable consumer group. I look forward to working to capitalize on the exciting opportunities that lie ahead for Univision."
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