London Olympics: NBC Sports Net Breaks Viewership Record for Third Time
Aug. 6 was net's most-watched total day ever
By Tim Baysinger -- Broadcasting & Cable, 8/7/2012 6:38:03 PM
Buoyed by its Olympic coverage, NBC Sports Network averaged 956,000 viewers (6-3 a.m. ET) on Monday, making it the most-watched total day ever in network history. Strictly for its Olympic coverage, which aired from 4 a.m.-8 p.m. (ET), the network averaged 1.21 million viewers, its best ever for that daypart.
Monday's coverage featured the USA women's soccer team's thrilling semi-final victory over Canada, and the USA men's basketball team's win over Argentina. From 2:45-7 p.m. ET -- when both games aired back to back -- NBC Sports Network averaged 3.06 million viewers.
This was the third time during these Games that NBC Sports Network has set a viewership record.
NBC Sports Network will broadcast the women's soccer gold medal game between the U.S and Japan on Wednesday at 2:45 p.m. (ET).
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