London Olympics: Telemundo's First Eight Days Double Beijing
Was most-viewed Spanish-language net July 28-29
By Tim Baysinger -- Broadcasting & Cable, 8/7/2012 11:05:32 AM
On Saturday, July 28, and Sunday, July 29, Telemundo was the most-viewed Spanish-language network, far outpacing Univision. Saturday's coverage from 8 a.m.-5 p.m. (ET) averaged 854,000 viewers, and Sunday averaged 775,000 viewers from 7 a.m.-6 p.m. The Aug. 4 broadcast of the Mexico-Senegal soccer match drew 1.3 million viewers and 817,000 A18-49.
Telemundo Media's digital properties have also performed strongly, drawing 706,000 visitors from July 25 to Aug 4. This generated 841,000 total visits (324% more than Beijing) with 999,000 streams (556% more than Beijing) and 8.6 million page views (288% more than Beijing).
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