London Olympics: Telemundo's First Eight Days Double Beijing

Was most-viewed Spanish-language net July 28-29

By Tim Baysinger -- Broadcasting & Cable, 8/7/2012 11:05:32 AM

Throughout the first eight days of its coverage of the 2012 London Olympics, Telemundo Media doubled its total viewership of the 2008 Beijing Games. The Telemundo Olympic broadcast delivered a cumulative viewership of 13.8 million viewers, a 22% increase over Beijing through the same time period.

On Saturday, July 28, and Sunday, July 29, Telemundo was the most-viewed Spanish-language network, far outpacing Univision. Saturday's coverage from 8 a.m.-5 p.m. (ET) averaged 854,000 viewers, and Sunday averaged 775,000 viewers from 7 a.m.-6 p.m. The Aug. 4 broadcast of the Mexico-Senegal soccer match drew 1.3 million viewers and 817,000 A18-49.

Telemundo Media's digital properties have also performed strongly, drawing 706,000 visitors from July 25 to Aug 4. This generated 841,000 total visits (324% more than Beijing) with 999,000 streams (556% more than Beijing) and 8.6 million page views (288% more than Beijing).