DirecTV Reports Net Subscriber Loss

Churn reduction efforts result in DBS leader shedding 52,000 video customers

By Mike Farrell, Multichannel News -- Broadcasting & Cable, 8/2/2012 11:06:15 AM

DirecTV reported its first ever quarterly net U.S. subscriber loss in the second quarter, driven by recent moves to reduce churn and attract higher quality paying customers.

DirecTV stock declined nearly 3% ($1.44 per share) to $48.66 each in early trading Thursday.

The No. 1 satellite TV service provider lost 52,000 net subscribers in the period, larger than analysts' consensus estimates of a loss of about 36,000 net customers. The main culprit in the losses appears to be continued efforts by the company to reduce overall monthly churn, which came in at 1.53% in the quarter, in line with expectations.

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