DirecTV Reports Net Subscriber Loss
Churn reduction efforts result in DBS leader shedding 52,000 video customers
By Mike Farrell, Multichannel News -- Broadcasting & Cable, 8/2/2012 11:06:15 AM
DirecTV stock declined nearly 3% ($1.44 per share) to $48.66 each in early trading Thursday.
The No. 1 satellite TV service provider lost 52,000 net subscribers in the period, larger than analysts' consensus estimates of a loss of about 36,000 net customers. The main culprit in the losses appears to be continued efforts by the company to reduce overall monthly churn, which came in at 1.53% in the quarter, in line with expectations.
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