London Olympics: NBC Sports Net Tops Viewership Record Twice Over Weekend
Cable siblings MSNBC, CNBC up from Beijing through first weekend
By Tim Baysinger -- Broadcasting & Cable, 7/31/2012 3:58:03 PM
Saturday's Olympic coverage averaged 1.1 million viewers from 4 a.m. - 8 p.m. (ET), which was the most-watched day in network history, until the next day. Sunday's coverage was seen by an average of 1.2 million viewers from 4 a.m.-7:06 p.m. (ET), a 10% increase from Saturday.
NBC Sports Network's cable siblings MSNBC and CNBC are also experiencing ratings growth from 2008's Beijing Games. MSNBC is up 46% in the 7 a.m.-noon (ET) daypart and up 44% from noon-5 p.m. (ET). CNBC, meanwhile, is up 24% from Beijing through the first weekend.
Bravo's first two days of Tennis coverage marked the highest weekend average viewership from 9 a.m.-3 p.m. since 2007.
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