Pint for Pint: KFSN, Baskin Robbins Team on Blood Drive

Station promotes 25th annual donor drive

By John Eggerton -- Broadcasting & Cable, 7/31/2012 2:33:51 PM

ABC-owned KFSN-TV Fresno and Baskin Robbins have launched the 25th annual blood drive for the Central California Blood Center.

On Aug. 3 and 4, station anchors and reporters will broadcast live from a local blood donor center.

Their goal is to reach 25,000 pints. The current 24-year total is 23,427. Baskin Robbins will give every donor a tT-shirt and a coupon good for one pint of free ice cream.