Les Moonves Defends NBC's Tape-Delaying of Olympics
CBS chief says he would 'almost definitely' employ same strategy if Games aired on CBS
By Andrea Morabito -- Broadcasting & Cable, 7/30/2012 1:56:50 PM@NBCDelayed.
But count CBS Corp. CEO Leslie Moonves as one who supports NBC's primetime-first strategy.
"They had no alternative to do that. What are they going to do in primetime? They would have had to show events at 5 o'clock in the morning," Moonves told B&C. "They don't happen that way. If you don't want to know the result, don't go online. If you want to know the result, go online. But I don't know what people expected of them and I think they're doing a very good job of balancing it. I really do."
Moonves also said that if the Olympics aired on CBS, he would most likely employ the same tape-delay strategy to preserve the primetime viewership.
"I'm sure it took a lot of thought went into it, but I think almost definitely we would have done the same thing," he said. "I think they're handling it very well, I really do, I think they're doing a good job.
For all the online groaning, NBC's tape delay has seemingly not hurt its primetime viewership. The London opening ceremony was the most-watched Summer Olympics opening ceremony ever, drawing over 40 million viewers and its first night of primetime coverage on Saturday averaged over 28 million viewers, the most-watched opening night ever for the Summer Games.
Les Moonves is a geriatric cheerleader who needs to retire to an assisted living facility.
"If you don't like it, don't go online?" That sounds like something an octogenarian would say!
Old media needs to go away! Maybe Netflix can win the bid for the 2014 Games.
Larry - 7/31/2012 11:02:02 PM EDT
Terry - 7/31/2012 2:25:33 PM EDT
Screw NBC. Their coverage of the opening ceremonies was HORRIBLE. Matt and Meredith's commentary basically spoiled everything that was a surprise for the rest of the world who got it live. (How the torch relay ended, McCartney, James Bond, Mr Bean, key portions of each segment) As for the events, NEWSFLASH NBC! Twitter's worldwide trends are WORLDWIDE, just because YOU tape delay major events like a Phelps race (which apparantly was so important that a pretaped interview with him bumped a tribute to the victims of the London terror attacks in the opening ceremony but apparantly not important enough to air the actual event live), does NOT mean the rest of the world is doing it too, so when a major upset happens it IS going to trend worldwide.
KyL - 7/30/2012 2:13:38 PM EDT
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