NBC Sees Most-Watched Summer Olympics Opening Ceremony Ever
Updated: 40.7 million total viewers up 17% over 2008 Beijing Games
By Andrea Morabito -- Broadcasting & Cable, 7/28/2012 11:18:19 AM
NBC's broadcast of the 2012 Olympics opening ceremony from London was the most-watched opening ceremony for a Summer Games ever, averaging 40.7 million total viewers from 8 p.m. to midnight on Friday, according to Nielsen fast nationals.
The viewership was up 17% over the 2008 Beijing Games, which averaged 34.9 million viewers, and 2% higher than the 39.8 million viewers who watched the 1996 Atlanta opening ceremony.
London's opening ceremony also earned a 21.0 national household rating, the best for a non-U.S. Summer Olympics opening ceremony. The rating was up 12% up over Beijing's 18.8 rating and 44% higher than Athens' 14.6 rating in 2004.
The Today people TALKED to much on the open Ceremony, it would have been GREAT to listen to the music instead of the talking, this is the reason I DON'T WATCH NBC TO BEGEN WITH. BTW I worked for GE in the 70's and I'am still waiting for my retirement money.
Kenneth Byers - 7/30/2012 12:46:41 AM EDT
I watched, and thought the Opening Ceremony was good. Seeing Muhammad Ali making a surprise appearance is one of the highlights of the games. Other highlights being the Queen's enterance... and the 7 young athletes lighting the cauldron, instead of an Olympic icon.
Istanbul, Madrid, and Tokyo are on the short-list for 2020. I could picture New York City placing a bid for the 2024 games, and hopefully making the short-list.
Eric - 7/28/2012 8:24:00 PM EDT
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