B&C and Multichannel News Honor Comcast Cable for Leadership in Hispanic TV

Award to be presented during Tenth Annual Hispanic Television Summit

By B&C Staff -- Broadcasting & Cable, 7/29/2012 3:00:00 PM

Broadcasting & Cable and Multichannel News announced that Comcast Cable will be the first recipient of a new award for Leadership in Hispanic Television.  

This recognition will be presented to executives of Comcast Cable during the Awards Luncheon at the Tenth Annual Hispanic Television Summit, held at the Marriott Marquis Hotel in Times Square of New York City on Oct. 3, 2012.

"Meeting and exceeding the needs of the Hispanic market is a high priority for Comcast," said Marcien Jenckes, senior VP and general manager of video services for Comcast. "We are honored to accept this award as a testament to the outstanding work of our dedicated multicultural team who continue to find ways to deliver compelling new products and the best content lineups for current and prospective Hispanic customers every day." 

Louis Hillelson, the group publisher for the two publications said, "Comcast has long demonstrated a remarkable tenacity toward an on-going commitment to effectively serve Hispanic customers."

The award for Leadership in Hispanic Television is being introduced in celebration of the tenth anniversary of this signature conference for those in the business of television for Hispanic viewers. The award acknowledges a single company or organization for their extraordinary efforts to serve Hispanic viewers. The Award for Outstanding Achievement in Hispanic Television will be presented to an individual.

The Hispanic Television Summit, produced by the Schramm Marketing Group, has been presented each autumn since 2003 for those in the business of television and digital video targeted to the US Hispanic and Latin American viewing audience. Last year, the summit attracted 500 attendees from across the country, Latin America and Spain.

To register, please visit www.multichannel.com/hispanic2012 or call Sandy Friedman at (917) 281-4718.