Belo Second Quarter Revenue Up 7%
Core revenue down slightly, as national advertising dampens earnings
By Michael Malone -- Broadcasting & Cable, 7/27/2012 10:29:37 AM
"Core spot revenue was up in many of the company's markets in the second quarter of 2012, but was down slightly overall compared to last year due to softness in national spot in certain markets," said Dunia Shive, Belo president and CEO.
Other revenue, which comprises primarily Internet advertising, retransmission revenue, and barter and trade advertising, was up 12% in the second quarter due primarily to double-digit increases in both Internet and retransmission revenue.
Belo's station salaries, wages and employee benefits increased $1.9 million, or 3.5% in the quarter.
Shive said third quarter total spot revenue is pacing up in the high teens, with strong core and political advertising.
WCNC-TV, the Belo-owned NBC affiliate in Charlotte got its new news set a couple of weeks ago. I'm aware that the NBC affiliate is still broadcasting its news in 16:9 widescreen SD. I'm hoping that Belo may be moving toward switching WCNC-TV's newscasts to 16:9 true HD in the coming weeks or months.
Eric - 7/27/2012 3:29:20 PM EDT
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